Nutrilite

Nutrilite was launching a new product regimen—Balance, Fill, Target—and needed a campaign that aligned with their brand standards while communicating the simplicity of the regimen and evolving their art direction. We developed a clean, lifestyle-oriented concept focused on the peaceful ritual of taking supplements. To guide customers through the regimen, we utilized a color-coded system using existing brand colors to reinforce each step, along with a custom icon set to help sales teams and consumers easily identify the right products. Designed with their primary launch markets in Asia in mind, the campaign culminated in a comprehensive toolkit for both sales and marketing teams, including a campaign guide, overview and step-specific videos, a social campaign, print ads, infographics, and sales training placemats.