NEXT Creative

NEXT Creative needed a fresh start after the merger of two agencies left traces of both identities and inconsistent internal and external materials. We revitalized the brand with an expanded color palette, a fresh typeface, an updated primary logo, and a flexible grid system—speaking to the flexibility and nimbleness of the agency. Focusing on the distinct and unique personality of the agency was the key while art directing the photography, each image needed to feel cohesive yet distinctively unique. A full website launch and social campaign reinforced this approach, making the brand feel consistent, reliable, and personable—just like the people behind it.