Hot 'n Now

Hot 'n Now has been a Midwestern cultural legend since the '80s. When the opportunity came to relaunch the brand, we knew it needed a careful balance of nostalgia for longtime fans and modern flair for a new generation. The core brand elements—logo,color, and type—remained largely intact, with tasteful adjustments to stand out in a crowded fast food market. From there, it became clear the real need was a launch campaign that would solidify their renewed position and generate excitement. Targeting millenial families and young adults, we developed bold, fresh brand presonas paired with punchy copy to make Hot 'n Now feel both distinctive and down-to-earth. The campaigns cornerstone was a deep-dive strategy focused social campaign focused on ultra-shareable content to drive engagement. With saturated colors, flash photography, and '90s-inspired motion graphics, the brand channels pure nostalgia with a modern edge.