JR Automation

JR Automation, a global leader in the automation industry and part of the Hitachi family, wasn't effectively communicating its cutting-edge solutions to sales or marketing audiences. We developed a refined and dialed-back visual identity—anchored in pure black and white with bold pops of red to reflect their new ties to Hitachi. The challenge the brand had faced for years was showing their vast catalog of solutions due to their often highly confidential nature. So we concepted custom rederings to represent not only their verticals, but also their core values. These renderings became the foundation for the brand as we built collages layered with macros of automation processes, human interactions, and bold type. The rebrand culminated in a comprehensive go-to-market toolkit, equipping their teams with every asset needed for a successful launch: a brand guide, overview and vertical brochures, PowerPoint templates, collateral, social medial assets, cutsheets, trade show booths, web design, and an overview video.